Why Your Company Needs a Modern, Optimized Website
Almost every company has a website nowadays. From small town restaurants to huge online businesses such as Amazon, the world is beginning to understand that the internet is an absolutely essential tool for businesses.
However not everyone has jumped on the website train. Many smaller businesses are not convinced that building a moern website is as vital to a business’ success as everyone says it is.
If you find yourself either doubting the importance of a website for your business or looking for motivation to amp up your existing website, read on.
They Save Money
Some people tend to think that a professional website is too expensive for their business. However, websites can actually save money for your business. Although it may seem a bit pricey upfront, monthly prices will decrease once your website is up and running. There are many different ways to hire people for this task, and it all depends on how much money and time you are willing to invest in the process.
There are freelance websites (Upwork, Fiverr, etc.) that you can use to hire someone for a one-time gig. This can sometimes be a cheaper option, depending on who you hire, but it all depends on the rates.
There are also agencies that can work with you to create, update, and basically run your website. This may be slightly more expensive, but like most things, you get what you pay for.
The route you choose to take should depend on the needs of the company. If your company needs a website that is constantly updated with new information, products, etc. you may want to invest in a web-design company that can meet your needs.
However if you’re looking for a simple website with basic information such as hours of operation, location, and a few images, you can likely find someone on a cheaper freelance website to build this for you.
Whichever route you choose, remember there are some basic upfront fees for owning a website. You have to purchase a domain name and pay for hosting space online. These costs are pretty minimal in the grand scheme of things.
This may sound overwhelming to a new potential website owner, but it will certainly be cheaper than the newspaper or TV advertisement fees in the long run. After the website is built, you can own a website for as little as $20 per month.
Polished Websites Establish Company Credibility
Providing information about your business on a platform that is openly available to your public provides credibility.
Think about how you want to establish yourself as a company. You want to connect with your audience and tell a story, right? Yes, you can loosely rehearse your company’s story with your employees, but no matter how much confidence you have in them it will not be perfectly executed every time. It will not remain completely static without wavering information over time.
If you have a website, even if it is simple and basic, you have a platform to create your story and connect with your audience. Your customers can see that you value the importance of reaching a wider audience through the internet and have taken the time to share information with them. Your website allows you to control the narrative of your company.
Without a website, your customers may veer towards your competitors that have websites.
Company Websites Provide Customer Service & Accessibility
We are living in an age of at-home internet research. People everywhere are researching almost everything nowadays. Moms taking their kids out for the day are Googling ice cream shops before leaving the house. Young adults heading out for the night are searching for the bar with the best reviews.
People are searching for what they want before they leave the house to go looking for it. Running across town to your new favorite clothing boutique at 5:30 pm only to arrive and see that it already closed at 5 is a devastating event that everyone with a smart phone or computer has been trying to combat for years.
Keeping customers informed is a massive benefit of having a website. They give customers the opportunity to answer some basic questions about your company. This means they won’t have to jump through hoops to find answers to their questions.
You can provide relevant information on a FAQ page in order to keep your customers informed and happy at all times. Your customers will appreciate the extra information at their fingertips, even if it’s minimal.