For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
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5 Key Factors for Gaining Trust with Your HVAC Website
If a potential customer does not trust your brand it is highly unlikely that they will purchase your product or service. It’s as simple as that. A recent study shows that 61% of consumers read online reviews before making a purchase decision. What these people are...
Why Your Company Needs a Modern, Optimized Website
Almost every company has a website nowadays. From small town restaurants to huge online businesses such as Amazon, the world is beginning to understand that the internet is an absolutely essential tool for businesses. However not everyone has jumped on the website...
Common Web Design Mistakes
Website design is no easy task. Designing for your audience requires strategy, research, and some trial and error. There is no perfect science on how to design the perfect website. However there are plenty of mistakes that people have made in the past, which means you...
Guide to a Great Landing Page
“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin For those of you that don’t know, a landing page is a web page that serves as an entry point to a website. Think of it as the front window of a store: it shows...
6 Web Design Trends We Love
With each new year comes great new web design trends. 2017 has provided us with eye-catching designs that convey information with style and sophistication. Here are our six favorite trends that are ruling the web this year. 1. Bold Typography Big and bold words now...