web design advice

9 Essential Typography Rules For Great Web Design

9 Essential Typography Rules For Great Web Design

Today the internet is jam packed full of websites that use crazy graphics, 4K video, and a whole manner of other features to stand out, and yet the number one most important part about a website is still the text, and typography is what determines if that text is easy...

5 Key Factors for Gaining Trust with Your HVAC Website

5 Key Factors for Gaining Trust with Your HVAC Website

If a potential customer does not trust your brand it is highly unlikely that they will purchase your product or service. It’s as simple as that. A recent study shows that 61% of consumers read online reviews before making a purchase decision. What these people are...

Common Web Design Mistakes

Common Web Design Mistakes

Website design is no easy task. Designing for your audience requires strategy, research, and some trial and error. There is no perfect science on how to design the perfect website. However there are plenty of mistakes that people have made in the past, which means you...

Guide to a Great Landing Page

Guide to a Great Landing Page

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin For those of you that don’t know, a landing page is a web page that serves as an entry point to a website. Think of it as the front window of a store: it shows...

How to Design for a Particular Target Audience

How to Design for a Particular Target Audience

Design can be a tricky thing. For some people, it comes naturally. For others, it takes a bit more focus, trial and error, and research. Research is especially important when it comes to designing for a particular targeted audience. Design is not typically random, but...

When to Redesign Your Website

When to Redesign Your Website

The internet is constantly evolving which means as businesses, we need to keep up with it. Website redesign is something your business needs to pay attention to; whether that means minor changes or a total makeover. However redesigning websites too often can also be...