For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Social Media
How to use IGTV (Instagram TV) for your Small Business
Surprise, surprise, there is a new social media platform out there that everyone is talking about. It feels like every couple of months a new app comes on the market that everyone jumps on before forgetting about it before the weather changes, but we think that this...
9 Social Media Marketing Myths
Social media has become an essential marketing tool used by businesses everywhere. It has given companies many substantial benefits, including the ability to speak directly to customers in innovative ways from an increasing number of platforms. However, many companies...
Integrating Potent Social Media Campaigns
The value of social media is one of the hottest debated topics of our modern marketplace. Can talking on Facebook and Twitter really lead to more conversions? I personally believe that social media cannot be used in place of a true website presence. Having a high...
How to Build a Facebook Community from Scratch
Building a community of followers on Facebook is not as easy as it seems. Maybe you’re just starting your business and people don’t know about you yet, or maybe your business is doing well but lacking a sufficient social media audience. Either way, engagement is an...