For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
demographics
How to Define Your Target Audience
Defining your target audience is a crucial step in marketing. It allows us to find our particular customers that are not only willing, but excited to buy our products. However it is oftentimes perceived as a broad task, making it difficult to get to the most...