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Growing up I always dreamed of owning a business. I had a strong desire to create something that both made me financially successful and helped people. So, after two years of attending an [...]

Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the [...]

This sounds like an obvious question, right? People seem to know the general gist of the term, but terminology can get a little lost along the way. The definition of branding is commonly used [...]