For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
branding
The Important Lesson I Learned From My Failed Startup
Growing up I always dreamed of owning a business. I had a strong desire to create something that both made me financially successful and helped people. So, after two years of attending an expensive college and learning about things I never thought I would actually use...
How to Successfully Brand Your Business
Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the branding of your company speaks to people on a deeper level. Since...
What is Branding?
This sounds like an obvious question, right? People seem to know the general gist of the term, but terminology can get a little lost along the way. The definition of branding is commonly used incorrectly, especially when it’s used next to words like “advertising” and...