branding

The Important Lesson I Learned From My Failed Startup

The Important Lesson I Learned From My Failed Startup

Growing up I always dreamed of owning a business. I had a strong desire to create something that both made me financially successful and helped people. So, after two years of attending an expensive college and learning about things I never thought I would actually use...

How to Successfully Brand Your Business

How to Successfully Brand Your Business

Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the branding of your company speaks to people on a deeper level. Since...

What is Branding?

What is Branding?

This sounds like an obvious question, right? People seem to know the general gist of the term, but terminology can get a little lost along the way. The definition of branding is commonly used incorrectly, especially when it’s used next to words like “advertising” and...