For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
audience
How to Design for a Particular Target Audience
Design can be a tricky thing. For some people, it comes naturally. For others, it takes a bit more focus, trial and error, and research. Research is especially important when it comes to designing for a particular targeted audience. Design is not typically random, but...
How to Define Your Target Audience
Defining your target audience is a crucial step in marketing. It allows us to find our particular customers that are not only willing, but excited to buy our products. However it is oftentimes perceived as a broad task, making it difficult to get to the most...