The value of social media is one of the hottest debated topics of our modern marketplace.
Can talking on Facebook and Twitter really lead to more conversions?
I personally believe that social media cannot be used in place of a true website presence. Having a high quality website can both impress and retain customers in a way unequaled by any social website.
That being said, underestimating the context that can be built via social media is a big mistake that ignores the trends of user behavior.
Think of it this way – websites like Facebook, Twitter, Yelp, Etc provide a rare opportunity to reach out to clients and build relationships with them. Companies can now help, understand, and retain customers in a very personal way (if they have the energy and dedication to do it).
How I Help With Social Media
I can help build a social media campaign from the ground up, starting with getting the proper profiles built and connected to your mainstay website.
From there, I can help create consistent marketing logos and messages that help users stay in tune with you no matter where they like to spend their online time.
Finally, I can utilize my background in professional writing and communication to build a voice for the company the engages users and consistently prompts interaction.
Reaching out for Audience Conversion
The use of social media can be very effective for some small business industries and less effective for others. I will analyze your specific industry to find out if your potential customers are using social media and which sites/apps they prefer.
If your target market is using social media, I will gauge the best way to reach out to them. One technique is to use use search functions to find posts about issues your company can solve.
From there I can interact with specific user inquiries and offer helpful information or links to your website. This method builds trust with the audience and increases the chances of them being converted to a customer.
Another tactic is to focus on local content in conjunction with industry specific content. By reaching out to user inquires about the specific area your business is located in (best places to eat, community events, local news, ect.) your name will be on the minds of residents. When they have an issue that you can solve, they will be more likely to choose your company.
Using Social Media to Boost Web Traffic
In addition to reaching out to specific users, social media is place to share relevant photos, information, and links to web content (both from your own website and other credible sites). This will drive more traffic to your website and allow opportunities for audience engagement. When users are motivated to comment and share relevant content, they may eventually be converted to customers.
If you’d like to learn more about how social media can add to your online brand, contact me here.