Activate Your Co-Op
Marketing Package

with Shore Distributors and Apsos Media

Maximize your marketing dollars with just a few clicks! Build your custom co-op marketing package and select the services that will keep your phone ringing and build your brand.

How to Begin Using Your Co-Op Dollars

First, have a discussion with your Territory Manager regarding available funds. They can determine your accrual as well as any other available opportunities. After that, fill out the form on this page to inform Apsos of your budget and marketing preferences. We'll reach out to you with your customized campaign and take it through the distributor/manufacturer co-op pre-approval process.

Marketing Tactics Available For Your Campaign

Google Ads are a pro-active marketing tactic that we use to get your company in front of actively searching customers.

You Receive:

  • Custom keyphrase development to aim at your preferred services
  • Geo-targeting to hit people in specifically valuable geographic areas
  • Custom landing page suited for co-op manufacturer branding

Facebook Ads are perfect for branding. We develop unique images and videos and share them with everyone in your area.

You Receive:

  • Custom image/video ad development
  • Geo-targeting to hit people in valuable geographic areas
  • Ad rotation to keep your message fresh
  • Ads that can lead to your website for additional exposure

Direct mail balances the digital campaigns and hits a target audience that might not interact with other marketing tactics.

You Receive:

  • Custom direct mail design co-branded with you and your manufacturer
  • Geo-targeting to hit people in valuable geographic areas
  • Strategic audience targeting for single family homes, 8+ years old, and other useful targeting variables.

The Benefits of Your Co-Op Package

More Leads

All of our tactics are designed to increase attention and leads for your business. Phone calls and website form fills - that's what matters.

Better Branding

Services like Facebook Ads and Direct Mail keep your company top-of-mind. When your customers are ready, they'll remember to call you.

Maximized Dollars

You distributor and manufacturer will match a certain amount of ad spend, giving you much more marketing power than going straight out of pocket.

"Prove It" Tracking

We provide campaign tracking for phone calls, website visits, and form fills. We then send you monthly reports that demonstrate the effectiveness of the campaign.

About Your Co-Op Program

Curious about the finer aspects of this service and how it delivers value? Investigate below!

What is Co-Op?

Co-op (or cooperational funds) is a reward program for partners of Shore Distributors. Co-Op is money set aside to assist in your annual marketing. Generally speaking, Shore Distributors and your manufacturers will match a certain amount of spend every year depending on your sales. One important note for co-op campaigns is that they always involve co-branding on your marketing materials. That means your manufacturer will get some space on your mailers, ads, landing pages, etc.

How Do I Find My Co-Op Budget?

You’ll want to reach out to your territory manager in order to discuss your accrual rate and budget available.

Can I Review The Mailers or Ad Creatives Before They Are Published?

Yes, before our mailers go out or ads go live you’ll have an opportunity to review them and make sure they match your company’s identity.

Who's Eligible for Co-Op Campaigns?

Dealers that in good standing within the Shore Distributor network are eligible for co-op. The specific amount of money you can redeem will depend on your accrual rate (the amount of products you sold last year) and any special funding being done by your manufacturers.

Which Campaign Type is Right for Me?

If you’re purely interested in increasing sales right now, go with a lead generation campaign. If you already have steady leads but want to increase the overall awareness of your company, go with a branding campaign.

Can I Use Co-Op Funds For Any Type of Marketing?

No, the manufacturers have strict guidelines in terms of types of campaigns they will approve and how we approach them. The co-branding has to be to their specifications. That being said, if you are unsure if a particular tactic could apply to co-op don’t be afraid to ask. We’ll investigate for you.