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Nextdoor Ads

Activate Word-of-Mouth in neighborhoods you care about.

Introduce yourself to local audiences and offer discounts, deals, or services they care about.

Order Your Nextdoor Ads Campaign

Step 1: Fill out your desired ad spend. We combine that with our management cost. That’s it, no hidden or additional fees.
Step 2: We will gather your website, email, and company information. We will also coordinate with you to create a Nextdoor account under your company (or gain access to your existing account).
Step 3: We create ads using your preferred offers or services and set up some targeting to gain exposure to the best possible audience.

Nextdoor Ads Management

From: $300.00 / month

($300 / Month + Desired Ad Spend)

Clear
Earn up to 3 Apsos Cash Points.

Your Local Audience Pays More Attention to Their Neighbors.

%

of all households are on Nextdoor. Source: Axios.

%

of mobile users on the platform were in the USA. Source: Apptopia.

%

increase in active users every year. Source: Nextdoor.

When people are on Nextdoor they feel more comfortable talking with their neighbors. It is a natural extensive of word-of-mouth.

Just the Facts:
Nextdoor Ads Edition

How They Work:
Nextdoor ads are highly local campaigns that focus heavily on services, discounts, or offers that your company is running. The proximity of your company is important so you’ll want to be comfortable with sharing your physical location even if customers do not visit you at your shop.

The most common method for advertising on Nextdoor is using their “Local Deals” service. Your ad spend on these deals will change depending on how wide your service radius is and how aggressively you want to run ads.

Why They Matter?
Having visibility where neighbors are having a conversation is important. People tend to use a platform like Nextdoor to recommendation service providers and contractors. People can organically discover and share your ad and create a conversation around your brand.

Activate Nextdoor Ads If...

  • You are interested in a combination of immediate sales and long-term branding
  • You have a physical location and want to provide service around that location
  • You have particular offers or discounts that might catch attention
  • Your company enjoys a solid reputation in your area that people are likely to chat about

Avoid Nextdoor Ads If...

  • You have a budget less than $375 a month
  • Your don’t have a solid online presence to reinforce your ads
  • You don’t have a physical location or need to keep it hidden
  • You don’t have any particularly catchy offers or discounts

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

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How far can I advertise on Nextdoor?
The radius Nextdoor normally sets for exposure is 30 miles around your location. If you have multiple locations you can creat multiple campaigns around each location.
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Must I share my business's physical location for ads to work?
Yes, you need a verifiable address and business documentation to create an account.
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Can I reach a wider audience on Nextdoor?
If you are a national brand or have a very wide service radius you can consider applying for Brand Services. We can discuss this in further detail if it applies to you.
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What does Apsos need to access when running a campaign?
We’ll need access to your current Nextdoor profile or we will work with you to create a new one.
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Can you approve the ad creatives before going live?

Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

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How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

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How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
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What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
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What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

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Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

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Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
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Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.

Order Your Nextdoor Ads Campaign

Step 1: Fill out your desired ad spend. We combine that with our management cost. That’s it, no hidden or additional fees.
Step 2: We will gather your website, email, and company information. We will also coordinate with you to gain access to any existing Facebook pages you manage.
Step 3: We create ads using your preferred offers or services and set up some targeting to gain exposure to the best possible audience.

Nextdoor Ads Management

From: $300.00 / month

($300 / Month + Desired Ad Spend)
Clear
Earn up to 3 Apsos Cash Points.