For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Nextdoor Ads
Activate Word-of-Mouth in neighborhoods you care about.
Introduce yourself to local audiences and offer discounts, deals, or services they care about.
Order Your Nextdoor Ads Campaign
Nextdoor Ads Management
From: $300.00 / month
($300 / Month + Desired Ad Spend)
Your Local Audience Pays More Attention to Their Neighbors.
%
of all households are on Nextdoor. Source: Axios.
%
%
When people are on Nextdoor they feel more comfortable talking with their neighbors. It is a natural extensive of word-of-mouth.
Just the Facts:
Nextdoor Ads Edition
Nextdoor ads are highly local campaigns that focus heavily on services, discounts, or offers that your company is running. The proximity of your company is important so you’ll want to be comfortable with sharing your physical location even if customers do not visit you at your shop.
The most common method for advertising on Nextdoor is using their “Local Deals” service. Your ad spend on these deals will change depending on how wide your service radius is and how aggressively you want to run ads.
Why They Matter?
Having visibility where neighbors are having a conversation is important. People tend to use a platform like Nextdoor to recommendation service providers and contractors. People can organically discover and share your ad and create a conversation around your brand.
Activate Nextdoor Ads If...
- You are interested in a combination of immediate sales and long-term branding
- You have a physical location and want to provide service around that location
- You have particular offers or discounts that might catch attention
- Your company enjoys a solid reputation in your area that people are likely to chat about
Avoid Nextdoor Ads If...
- You have a budget less than $375 a month
- Your don’t have a solid online presence to reinforce your ads
- You don’t have a physical location or need to keep it hidden
- You don’t have any particularly catchy offers or discounts
Service Deep Dive
Curious about the finer aspects of this service and how it delivers value? Investigate below!
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How far can I advertise on Nextdoor?
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Must I share my business's physical location for ads to work?
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Can I reach a wider audience on Nextdoor?
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What does Apsos need to access when running a campaign?
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Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
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How does the bidding system work?
Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.
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How Does Apsos track results?
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What kinds of conversions does Facebook offer?
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What does Apsos need to access when running a campaign?
In an ideal scenario you would be able to grant us access to three things:
- Your website (so we can adjust your landing pages)
- Your Facebook fan page
- Your Facebook business manager page
Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.
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Can you run a campaign purely on Instagram?
Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.
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Can you approve the ad creatives before going live?
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Is this different than Facebook Page Management?
Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.
Order Your Nextdoor Ads Campaign
Nextdoor Ads Management
From: $300.00 / month