LinkedIn Targeted Ads

Hiring ads aimed at professionals in your field.

We’ll utilize LinkedIn’s vast network and strategic targeting tools to attract relevant candidates to your job.

Order Your LinkedIn Ads Campaign

Step 1: Order your campaign and chat with us about your position needs. Please note: Each ads campaign you order can be used to hire for one position.

Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll determine your ideal candidate profile and develop dynamic, targeted ads to display your job listing to them.

LinkedIn Targeted Hiring Ads

From: $850.00 / month

(Includes our Management Fee and LinkedIn’s Ad Fees)

Clear
Earn up to 5 Apsos Cash Points.

Just the Facts:
LinkedIn Ads Edition

How It Works:
Once considered an online repository for résumés (mostly for white collar workers), LinkedIn is now home to people of all backgrounds, experience levels, and interests. It behaves quite similarly to platforms like Facebook and has developed an ad system that is similar as well.

Dynamic, targeted ads can change their general shape and size depending on the device the user is on. The content of the ads can actually change as well depending on the goals we set for the campaign.

We’ll be able to target individuals that have relevant experience, skills, and geographic location. This means a lot less wasted ad space and money than other platforms.

Activate LinkedIn Ads If...

  • You like the idea of focusing your ads on professionals instead of broader social media platforms like Facebook.
  • You don’t need to be careful about who sees your ads. While we can set targeting, we can’t control specific people or companies from engaging with your ad.
  • You want to get in front of professionals who might not be actively searching for a job.
  • You want a speedy hiring process without a lot of extra steps.

Avoid LinkedIn Ads If...

  • You have difficult-to-hire positions like hvac technician. Utilize our Linkedin Recruiter service instead so that we can dig into sourcing and recruiting quality candidates.
  • You want to build company brand awareness while you’re hiring. Utilize Facebook Ads instead.
  • You only want to advertise to people actively looking for a job. Consider ZipRecruiter Ads instead.

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

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If I Don't Find a Winning Candidate Can I Get a Refund?
No. Due to the minimal monthly investment we do not offer refunds based on response.
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Can I Advertise to Both Local and Relocation Candidates?

Yes, we have the ability to set geographic boundaries. That means if you only want local candidates we can do that. If you want to open up the territory for relocation candidates or digital remote candidates we can do that too.

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Do I Have to Pay a Finder's Fee?

No, there are no additional charges above and beyond your monthly service fee. We do not make you pay a percentage of your candidate’s salary to us.

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Will Apsos Conduct Interviews For Me During the Hiring Process?

We will communicate the value of your position and answer basic questions based on the information you give us. However, we will not conduct full interviews on your behalf or make assumptions of what you offer. If the candidate asks us a question outside of the original scope of the position we will communicate with you to determine the answer.

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How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

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How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
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What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
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What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

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Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

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Can you approve the ad creatives before going live?

Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

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Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
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Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.

Order Your LinkedIn Targeted Hiring Ads

Step 1: Order your campaign and chat with us about your position needs. Please note: Each ad campaign you order can be used to hire for one position.

Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll determine your ideal candidate profile and develop dynamic, targeted ads to display your job listing to them.

LinkedIn Targeted Hiring Ads

From: $850.00 / month

(Includes our Management Fee and LinkedIn’s Ad Fees)

Clear
Earn up to 5 Apsos Cash Points.