Google Local Services

Make Your Phone Ring.

Google’s pay-per-lead service puts you at the very top of search engines and encourages relevant customers to call.

Activate Google Local Services for Your Business

Step 1: Fill out your desired monthly ad spend. We combine that with our management cost. That’s it, no hidden or additional fees.
Step 2: We will gather your website, email, and company information. We will then guide you through the insurance and background check process.
Step 3: We launch your campaign and you get exposure at the top of Google.

Google Local Services Management

From: $850.00 / month

($350 / Month + Desired Ad Spend)
Clear

Your Potential Customers are Searching Right Now.

%

of homeowners search for hvac service online before choosing a company. Source: LSA.

%

of homeowners search for remodeling online before choosing a company. Source: LSA.

That means you’ve got a chance to make the first impression before potential customers make up their minds using Google Local Services.

Just the Facts:
Google Local Services Edition

How They Work:

  • Potential customers search Google for relevant services in your area
  • They see your listing (ideally before they see your competitors)
  • They call the tracking number supplied by Google
  • Your administrative staff receives the lead and mark it as either “Accepted” or “Rejected” in the GLS system
  • Google charges you $23-$27 (on average) for the lead

Why They Matter:
Google is making a strong effort to replace services like Home Advisor with their own superior service. That means Google cares about the quality of leads you get and your level of success within GLS. This is currently the best way to increase phone calls into your business.

Activate GLS If...

  • You need customers/sales now
  • You need trackable data to prove how much it is costing you per conversion
  • You have someone on your staff that can monitor leads via the GLS interface
  • You are comfortable putting yourself and some team members through background checks
  • You have a prompt phone answering strategy (either through yourself or a front desk admin)

Avoid GLS If...

  • You have a budget less than $500 a month
  • You tend to send most calls to voicemail
  • You don’t have anyone on staff who can monitor the online interface (consider google ads instead)
  • You or your technicians/workers won’t pass a basic background check
  • You don’t require immediate conversions and would prefer to build brand awareness (see: facebook ads)

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

DO NOT DELETE
How does the bidding system work?

Google Local Services is pay-per-lead, which means the range you pay per call is somewhat limited. However, GLS is beginning to institute a rudimentary system where you can bid more to increase the amount of time you spend in the top 3 results. The top 3 is critical because those are the results users see without clicking into Google Local Services to learn more.

You can expect to spend somewhere in the $23-$30 range per call.

DO NOT DELETE
What is the Apsos Setup Service?
  • We provide a quick Q&A to get your pertinent company data
  • We set up your initial GLS profile and put you on the fastest track to approval
  • We setup your profile for background checks and lead your team through the process
  • We develop your primary geographic areas and services
  • We launch the program and instruct your administrators on how to use it
  • We provide monthly maintenance and upkeep. If you utilize our review building system, we can also manage your “verified reviews· in GLS which helps your GLS rank.
DO NOT DELETE
What’s the Deal with the GLS Interface?

In order to stay in good standing with GLS and continue to receive calls you have to manage the GLS interface. Apsos can help get you set up and stay compliant but someone on your staff has to manually move calls from the “new” category to “accepted” or “Archived”. Ideally, you’ll want your staff member doing this every day, but once every 2-3 days is also acceptable.

The interface is extremely easy to learn and use but it does take consistency to really get maximum value out of it.

DO NOT DELETE
What is the sign up process like?

Getting started in GLS is a bit more complex than something like Google Ads. If you don’t like the idea of background checks or maintaining leads in the GLS interface, we recommend Ads instead.

The key factors in signing up for GLS include:

  • Having a license number and insurance documentation
  • Having you and your technicians/workers fill out a brief background check
  • Determining a max amount of budget per month
  • Determining which geographic areas are most important to you
DO NOT DELETE
What Does Apsos On-Going Support Provide?

Google Local Services is a relatively new platform by Google. As such, they are constantly shifting, improving, and tweaking their behavior and interface. For example, Google recently changed the company that executes their background checks, making the process of on-boarding different and potentially confusing for users. Our on-going service provides oversight and support to ensure you are getting the most out of GLS and never getting lost in the shuffle. Our support includes:

  • Additions or subtractions to your desired geography for calls
  • Changes to work hours or business details as needed
  • Monitoring of listing behavior and making corrections where needed
  • Direct phone connection to GLS support if problems arise
  • Utilization of GLS Verified Reviews ( when used in conjunction with our review building service)
  • Alerts if too many calls are being missed or remaining stagnant in the
    “active” column
  • Monitoring of budget and recommendations in order to improve overall lead generation. Budget changes conducted whenever needed.
  • Support from Apsos Google Specialists whenever questions arise
DO NOT DELETE
Are Google Ads different than GLS?
Yes, Google Local Services is a pay-per-lead service as opposed to pay-per-click. For pay-per-lead you only get charged when a user goes into your Google Local Services profile and calls the number. The good news is that leads tend to be higher quality. The downside is that each call costs about $20-$30. We believe Google Local Services is worth the money and often recommend it as one of the very first tactics a service company should try.
DO NOT DELETE
How does the bidding system work?

Google Local Services is pay-per-lead, which means the range you pay per call is somewhat limited. However, GLS is beginning to institute a rudimentary system where you can bid more to increase the amount of time you spend in the top 3 results. The top 3 is critical because those are the results users see without clicking into Google Local Services to learn more.

You can expect to spend somewhere in the $23-$30 range per call.

DO NOT DELETE
What is the sign up process like?

Getting started in GLS is a bit more complex than something like Google Ads. If you don’t like the idea of background checks or maintaining leads in the GLS interface, we recommend Ads instead.

The key factors in signing up for GLS include:

  • Having a license number and insurance documentation
  • Having you and your technicians/workers fill out a brief background check
  • Determining a max amount of budget per month
  • Determining which geographic areas are most important to you
DO NOT DELETE
What is the Apsos Setup Service?
  • We provide a quick Q&A to get your pertinent company data
  • We set up your initial GLS profile and put you on the fastest track to approval
  • We setup your profile for background checks and lead your team through the process
  • We develop your primary geographic areas and services
  • We launch the program and instruct your administrators on how to use it
  • We provide monthly maintenance and upkeep. If you utilize our review building system, we can also manage your “verified reviews· in GLS which helps your GLS rank.
DO NOT DELETE
What Does Apsos On-Going Support Provide?

Google Local Services is a relatively new platform by Google. As such, they are constantly shifting, improving, and tweaking their behavior and interface. For example, Google recently changed the company that executes their background checks, making the process of on-boarding different and potentially confusing for users. Our on-going service provides oversight and support to ensure you are getting the most out of GLS and never getting lost in the shuffle. Our support includes:

  • Additions or subtractions to your desired geography for calls
  • Changes to work hours or business details as needed
  • Monitoring of listing behavior and making corrections where needed
  • Direct phone connection to GLS support if problems arise
  • Utilization of GLS Verified Reviews ( when used in conjunction with our review building service)
  • Alerts if too many calls are being missed or remaining stagnant in the
    “active” column
  • Monitoring of budget and recommendations in order to improve overall lead generation. Budget changes conducted whenever needed.
  • Support from Apsos Google Specialists whenever questions arise
DO NOT DELETE
What’s the Deal with the GLS Interface?

In order to stay in good standing with GLS and continue to receive calls you have to manage the GLS interface. Apsos can help get you set up and stay compliant but someone on your staff has to manually move calls from the “new” category to “accepted” or “Archived”. Ideally, you’ll want your staff member doing this every day, but once every 2-3 days is also acceptable.

The interface is extremely easy to learn and use but it does take consistency to really get maximum value out of it.

DO NOT DELETE
Are Google Ads different than GLS?
Yes, Google Local Services is a pay-per-lead service as opposed to pay-per-click. For pay-per-lead you only get charged when a user goes into your Google Local Services profile and calls the number. The good news is that leads tend to be higher quality. The downside is that each call costs about $20-$30. We believe Google Local Services is worth the money and often recommend it as one of the very first tactics a service company should try.

Activate Google Local Services for Your Business

Step 1: Fill out your desired monthly ad spend. We combine that with our management cost. That’s it, no hidden or additional fees.
Step 2: We will gather your website, email, and company information. We will then guide you through the insurance and background check process.
Step 3: We launch your campaign and you get exposure at the top of Google.

Google Local Services Management

From: $850.00 / month

($350 / Month + Desired Ad Spend)
Clear

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