Google Ads for Hiring

Utilize the world’s largest search engine to reach your candidates.

When people search for jobs they no longer go to the yellow pages. Google is the first stop, even before sites like Indeed or Facebook. Make first contact the moment they get online.

Order Your Google Ads Hiring Campaign

Step 1: Order your campaign and chat with us about your position needs. Please note: Each recruitment campaign you order can be used to hire for one position.
Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll help you generate a relevant landing page on your website and create a Google Ads campaign aimed at your preferred geography. We’ll hone in on the kind of key phrases your potential candidates may be typing into Google when looking for work.

Google Ads Hiring Campaign

From: $850.00 / month

(Includes our Management Fee and Google Ads Spend)

Clear
Earn up to 5 Apsos Cash Points.

Just the Facts:
Google Ads Hiring Edition

How It Works:
Google Ads work on a bidding system to connect your desired audience to your desired conversion. It works like this:

 

  • We work with you to create a landing page for your position. This is where we include job description, required experience, etc. We’ll also want a form where you can collect information and applications.
  • We figure out the best geographies for your candidates, whether it is just local or local+relocation.
  • We develop ads that show off the best parts of your opportunity.
  • We use Google’s targeting technology to hone in on the kinds of people that fit your job description and area. We develop key phrases that they would use when searching for work.
  • We utilize Google’s ad bidding system to show up on page 1 of results as much as possible.
  • Candidates arrive on your landing page, fill out your application, and you receive it via email. You then decide if it is a candidate worth pursuing for interviews.
  • We send monthly reports on how many candidates you’ve received along with other valuable data that helps us improve your campaign month-over-month.

Activate Google Ads Hiring If...

  • You have general positions you need to fill that people might be searching for (adminsitrative, labor, warehouse, etc.)
  • You’ve tried hiring for the position yourself and haven’t had great results
  • You like the idea of jumping out early in front of potential candidates
  • You don’t love specific tools like Facebook and Indeed

Avoid Google Ads Hiring If...

  • You prefer tools like Facebook where you can get in front of an audience that might not even be looking for a new job and has a little added branding boost
  • You want to maximize efficiency for difficult-to-hire jobs (Google is more broad while tools like LinkedIn Recruiting are very focused)
  • You want to have pre-emptive control over who sees your position. Services like LinkedIn Recruiting and Indeed Recruiting allow you to see a list of candidates before we reach out to them

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

DO NOT DELETE
If I Don't Find a Winning Candidate Can I Get a Refund?
No. Due to the minimal monthly investment we do not offer refunds based on response.
DO NOT DELETE
Can I Review the Candidates Before Apsos Reaches Out?

No, due to the public nature of Google Ads you will not have finely tuned control over who sees your ad and who can apply. You may get applications that are irrelevant or unqualified.

DO NOT DELETE
Do I Have to Pay a Finder's Fee?

No, there are no additional charges above and beyond your monthly service fee. We do not make you pay a percentage of your candidate’s salary to us.

DO NOT DELETE
Will Apsos Conduct Interviews For Me During the Hiring Process?

We will communicate the value of your position and answer basic questions based on the information you give us. However, we will not conduct full interviews on your behalf or make assumptions of what you offer. If the candidate asks us a question outside of the original scope of the position we will communicate with you to determine the answer.

DO NOT DELETE
How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

DO NOT DELETE
Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

DO NOT DELETE
Can you approve the ad creatives before going live?

Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
DO NOT DELETE
Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.

Order Your Google Ads Hiring Service

Step 1: Order your campaign and chat with us about your position needs. Please note: Each hiring campaign you order can be used to hire for one position.

Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll help you generate a relevant landing page on your website and create a Google Ads campaign aimed at your preferred geography. We’ll hone in on the kind of key phrases your potential candidates may be typing into Google when looking for work.

Google Ads Hiring Campaign

From: $850.00 / month

(Includes our Management Fee and Google Ads Spend)

Clear
Earn up to 5 Apsos Cash Points.