Google Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up in someone’s search. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50 thousand impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers. When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.

Page relevancy is one of the factors Google Ads use to determine how well your ads will show up in search results. Using a sophisticated algorithm, Google can determine if your ads are actually pitching the same services that you describe on your landing pages. It will also take into consideration the loading speed of your website, your overall online reputation (do other good websites link to you?), and more. Our goal is to get your relevancy score as high as possible so we don’t have to bid as high on keyphrases in order to show up well. The best way to ensure this is to grant us access to your website so we can adjust your landing pages or create new ones.

There really is no maximum threshold for how much you could spend in a campaign, but too little limits our ability to gather data and make improvements. That’s why we recommend a minimum of $500 on the actual ad spend. If this is your first Google Ads campaign we won’t push you to overspend. In fact, we prefer moderate spending until we can really dial in your ads and landing pages and get the most bang for your buck. When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.

Google Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up in someone’s search. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50 thousand impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers. When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.

Page relevancy is one of the factors Google Ads use to determine how well your ads will show up in search results. Using a sophisticated algorithm, Google can determine if your ads are actually pitching the same services that you describe on your landing pages. It will also take into consideration the loading speed of your website, your overall online reputation (do other good websites link to you?), and more. Our goal is to get your relevancy score as high as possible so we don’t have to bid as high on keyphrases in order to show up well. The best way to ensure this is to grant us access to your website so we can adjust your landing pages or create new ones.

There really is no maximum threshold for how much you could spend in a campaign, but too little limits our ability to gather data and make improvements. That’s why we recommend a minimum of $500 on the actual ad spend. If this is your first Google Ads campaign we won’t push you to overspend. In fact, we prefer moderate spending until we can really dial in your ads and landing pages and get the most bang for your buck. When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.