Fix Your Marketing & Website:
From: $850.00 / month
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How They Work:
Google Ads is a pay-per-click service that allows you to get to the top of searching engine rankings in the “ads” section. If you pay more than your competitors and have a better landing page you show up better.
Why They Matter:
Large competitors often flood the top of search engines. By strategically bidding on your most profitable services you can get above them and make the first impression on a potential customer.
Google Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up in someone’s search. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50 thousand impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.
Negative keyphrases are an important factor in making sure the people clicking on your ads are relevant. By using negative keyphrases we can actually eliminate certain words or phrases that are similar to your service but not good conversions. For example, if you do AC Repair but don’t service automobile air conditioning, we would use a negative keyphrase to eliminate people searching for automobiles.
Google Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up in someone’s search. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50 thousand impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.
Negative keyphrases are an important factor in making sure the people clicking on your ads are relevant. By using negative keyphrases we can actually eliminate certain words or phrases that are similar to your service but not good conversions. For example, if you do AC Repair but don’t service automobile air conditioning, we would use a negative keyphrase to eliminate people searching for automobiles.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Google then compares your bid to other people in your area bidding on the same words or phrases. If you are bidding more you will likely show up higher. However, Google also factors in page relevancy, meaning Google will show ads more frequently if it thinks the landing page is highly relevant and in good standing.
From: $850.00 / month
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