Facebook Hiring Ads

Activate creative ads to draw attention from professionals.

Achieve widespread exposure by getting your job on Facebook, one of the world’s most diverse platforms. Great for attracting candidates who are looking or who are in existing jobs.

Order Your Facebook Hiring Ads Campaign

Step 1: Order your campaign and chat with us about your position needs. Please note: Each hiring campaign can only be used for one position.
Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll generate unique ads based on your position and create a geographic net around areas that you want to feature. Depending on the position we may be able to create an attention-getting video as well as static images. Applications to your position will either be delivered to your email from a website landing page or via Facebook’s native hiring interface.

Facebook Ads Hiring Campaign

From: $850.00 / month

(Includes our Management Fee and Facebook Ad Spend)

Clear
Earn up to 5 Apsos Cash Points.

Just the Facts:
Facebook Hiring Ads Edition

How It Works:
Facebook is the largest social network in the world, especially when you factor in Instagram which is owned by the same company. As such, Facebook is still a uniquely powerful tool for getting your job out in front of a wide variety of potential professionals.

We start off by assessing the role you are hiring for and any geographical limitations (local hires vs relocation hires). Using Facebook’s native targeting technology, we determine your ideal candidate pool and attempt to show your ads to that target type. An example might be individuals who have listed HVAC in their job descriptions, live in New Jersey, and are between 25 and 65 years of age.

We develop a variety of ads, both static image and video, designed to attract the right attention and inform potential candidates of your offer. We can either connect your ad to a landing page on your website or acquire the candidate’s application right on Facebook. We then funnel those applications into your email so you can review them and reach out for interviews.

Activate Facebook Hiring Ads If...

  • You’d like to access a broad pool of candidates
  • You want to gain exposure to people who might not be actively looking for a job
  • You want to target certain candidate types and geographies
  • You want the added benefit of increasing brand awareness through ads while actively hiring for positions

Avoid Facebook Hiring Ads If...

  • You have difficult-to-hire positions that require focused recruiting attention
  • You don’t have the time to review candidate applications and sort the good from the bad
  • You have a strong objection to spending money on Facebook

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

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If I Don't Find a Winning Candidate Can I Get a Refund?
No. Due to the minimal monthly investment we do not offer refunds based on response.
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Can I Review the Candidates Before Apsos Reaches Out?

No, due to the nature of Facebook ads you won’t have specific control over every individual that sees your ads. As such, you may get some irrelevant applications or individuals leaving annoying comments on your job posts. Unfortunately, it comes with the social media territory.

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Do I Have to Pay a Finder's Fee?

No, there are no additional charges above and beyond your monthly service fee. We do not make you pay a percentage of your candidate’s salary to us.

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Will Apsos Conduct Interviews For Me During the Hiring Process?

We will communicate the value of your position and answer basic questions based on the information you give us. However, we will not conduct full interviews on your behalf or make assumptions of what you offer. If the candidate asks us a question outside of the original scope of the position we will communicate with you to determine the answer.

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How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

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How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
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What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
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What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

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Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

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Can you approve the ad creatives before going live?

Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

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Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
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Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.

Order Your Facebook Hiring Ads Service

Step 1: Order your campaign and chat with us about your position needs. Please note: Each hiring campaign can be used for one position.
Step 2: Provide our team with any existing job descriptions or online postings or work with us to generate your ideal candidate profile.

Step 3: We’ll generate unique ads based on your position and create a geographic net around areas that you want to feature. Depending on the position we may be able to create an attention-getting video as well as static images. Applications to your position will either be delivered to your email from a website landing page or via Facebook’s native hiring interface.

Facebook Ads Hiring Campaign

From: $850.00 / month

(Includes our Management Fee and Facebook Ad Spend)

Clear
Earn up to 5 Apsos Cash Points.