For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Content Marketing Pro
Social Media and Content to Keep Your Brand Top-of-Mind
Great brands know how to stay in front of their audience. With our social media and content system, you can bring value to your customers wherever they like to spend time online.
Activate Your Social Media and Content Package
How to Choose Which Tier is Right for You:
- Tier 1: Social media focus. Routine and original content on Facebook and Instagram.
- Tier 2: Comprehensive content. Facebook, Instagram, blog posts, and email campaigns. Stay in front of existing audience members through multiple channels and provide them value (not just sales spam).
- Tier 3: Fold social media and content into a more robust SEO plan. SEO includes landing page and keyword research, link building, citation management, and website SEO infrastructure.
Content Marketing Pro
From: $1,150.00 / month
Tier 1: Social Media Focus
Facebook and Instagram are the best platform to reach audiences in the buying range for most home services. As such, we focus on those two websites and customize our content to meet their specifications. In this package you receive:
✅Weekly posts on Facebook
✅Weekly Posts on Instagram
✅Boosted posts for added visibility and audience building
✅Posts focused on community events, local happenings, sales, services, and other value adds
We utilize a combination of smart AI to search for local events and generate ideas and USA-based team members to generate posts with a unique, human touch.
Tier 2: Social Media + Content
In addition to Facebook and Instagram, tier 2 provides a complete content service that generates monthly blog posts and connects email campaigns out to existing customers. In this package you receive:
✅All Tier 1 items plus:
✅Custom content focused on community events, local happenings, and other value adds
✅Custom content designed around important services and sales
✅Monthly unique blog posts answering questions or providing community value
✅Collaborative email campaigns to your audience highlighting your new content
We utilize a combination of smart AI to search for local events and generate ideas and USA-based team members to generate posts with a unique, human touch.
Tier 3: Social Media + Content + SEO
Tier 3 takes the foundation of social media and content and builds a more robust SEO package on top of it. In addition to the tier 1 and 2 services, you’ll also receive:
✅All Tier 1 + Tier 2 items plus:
✅Strategic keyword research and reporting
✅Custom landing page content around services and geographic locations
✅Link building strategies
✅Citation management strategies
This package gives you a turnkey solution to your customer-facing needs. Combine this with pay-per-click lead generation like Google Ads and Google Guaranteed Local Services.
Why Content Marketing Matters:
In the competitive world of HVAC and home services, social media marketing has become a vital tool for reaching and connecting with potential customers. With many homeowners turning to social platforms for recommendations and advice, social media offers a unique opportunity to showcase your expertise, build trust, and drive traffic to your website. By effectively utilizing these channels, your business can increase brand visibility, foster customer relationships, and stand out in a crowded market.
Content is the backbone of social media marketing, acting as the bridge between your business and your target audience. High-quality, relevant content such as maintenance tips, how-to videos, and customer testimonials can attract attention and encourage engagement. This not only positions your company as a trusted authority in the HVAC or home services industry but also encourages sharing and word-of-mouth referrals, expanding your reach to new customers organically.
Integrating social media marketing with your website strategy is key to maximizing its impact. By sharing blog posts, service updates, and special promotions on social media, you can drive more traffic to your website, where potential customers can learn more about your offerings and easily book services. Social media also provides valuable insights into what resonates with your audience, allowing you to refine your content strategy for better results. A well-executed social media plan can lead to increased website conversions and long-term customer loyalty.
Activate Content Marketing Pro If...
- You prioritize long term branding and building an audience
- You don’t have the time or staff to create regular content yourself
- You eventually want to push sales, deals, or products to your audience
- Your company values community engagement
Avoid Content Marketing Pro If...
- You or your staff enjoy creating content yourselves
- You want to post controversial, religious, or political material on your business Facebook page
- You care about immediate conversions and aren’t worried about long term branding (consider Google Ads instead)
Service Deep Dive
Curious about the finer aspects of this service and how it delivers value? Investigate below!
DO NOT DELETE
How does the bidding system work?
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.
DO NOT DELETE
What kinds of conversions does Facebook offer?
DO NOT DELETE
Can you run a campaign purely on Instagram?
DO NOT DELETE
How Does Apsos track results?
DO NOT DELETE
What does Apsos need to access when running a campaign?
In an ideal scenario you would be able to grant us access to three things:
- Your website (so we can adjust your landing pages)
- Your Facebook fan page
- Your Facebook business manager page
Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.
DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
DO NOT DELETE
How does the bidding system work?
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.
DO NOT DELETE
How Does Apsos track results?
DO NOT DELETE
What kinds of conversions does Facebook offer?
DO NOT DELETE
What does Apsos need to access when running a campaign?
In an ideal scenario you would be able to grant us access to three things:
- Your website (so we can adjust your landing pages)
- Your Facebook fan page
- Your Facebook business manager page
Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.








