Content Marketing Pro

Social Media and Content to Keep Your Brand Top-of-Mind

Great brands know how to stay in front of their audience. With our social media and content system, you can bring value to your customers wherever they like to spend time online.

Activate Your Social Media and Content Package

How to Choose Which Tier is Right for You:

  • Tier 1: Social media focus. Routine and original content on Facebook and Instagram.
  • Tier 2: Comprehensive content. Facebook, Instagram, blog posts, and email campaigns. Stay in front of existing audience members through multiple channels and provide them value (not just sales spam).
  • Tier 3: Fold social media and content into a more robust SEO plan. SEO includes landing page and keyword research, link building, citation management, and website SEO infrastructure.

Content Marketing Pro

From: $1,150.00 / month

Clear

Tier 1: Social Media Focus

Facebook and Instagram are the best platform to reach audiences in the buying range for most home services. As such, we focus on those two websites and customize our content to meet their specifications. In this package you receive:

✅Weekly posts on Facebook

✅Weekly Posts on Instagram

✅Boosted posts for added visibility and audience building

✅Posts focused on community events, local happenings, sales, services, and other value adds

We utilize a combination of smart AI to search for local events and generate ideas and USA-based team members to generate posts with a unique, human touch.

Tier 2: Social Media + Content

In addition to Facebook and Instagram, tier 2 provides a complete content service that generates monthly blog posts and connects email campaigns out to existing customers. In this package you receive:

✅All Tier 1 items plus:

✅Custom content focused on community events, local happenings, and other value adds

✅Custom content designed around important services and sales

✅Monthly unique blog posts answering questions or providing community value

✅Collaborative email campaigns to your audience highlighting your new content

We utilize a combination of smart AI to search for local events and generate ideas and USA-based team members to generate posts with a unique, human touch.

Tier 3: Social Media + Content + SEO

Tier 3 takes the foundation of social media and content and builds a more robust SEO package on top of it. In addition to the tier 1 and 2 services, you’ll also receive:

✅All Tier 1 + Tier 2 items plus:

✅Strategic keyword research and reporting

✅Custom landing page content around services and geographic locations

✅Link building strategies

✅Citation management strategies

This package gives you a turnkey solution to your customer-facing needs. Combine this with pay-per-click lead generation like Google Ads and Google Guaranteed Local Services.

Why Content Marketing Matters:

In the competitive world of HVAC and home services, social media marketing has become a vital tool for reaching and connecting with potential customers. With many homeowners turning to social platforms for recommendations and advice, social media offers a unique opportunity to showcase your expertise, build trust, and drive traffic to your website. By effectively utilizing these channels, your business can increase brand visibility, foster customer relationships, and stand out in a crowded market.

Content is the backbone of social media marketing, acting as the bridge between your business and your target audience. High-quality, relevant content such as maintenance tips, how-to videos, and customer testimonials can attract attention and encourage engagement. This not only positions your company as a trusted authority in the HVAC or home services industry but also encourages sharing and word-of-mouth referrals, expanding your reach to new customers organically.

Integrating social media marketing with your website strategy is key to maximizing its impact. By sharing blog posts, service updates, and special promotions on social media, you can drive more traffic to your website, where potential customers can learn more about your offerings and easily book services. Social media also provides valuable insights into what resonates with your audience, allowing you to refine your content strategy for better results. A well-executed social media plan can lead to increased website conversions and long-term customer loyalty.

Activate Content Marketing Pro If...

  • You prioritize long term branding and building an audience
  • You don’t have the time or staff to create regular content yourself
  • You eventually want to push sales, deals, or products to your audience
  • Your company values community engagement

Avoid Content Marketing Pro If...

  • You or your staff enjoy creating content yourselves
  • You want to post controversial, religious, or political material on your business Facebook page
  • You care about immediate conversions and aren’t worried about long term branding (consider Google Ads instead)

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

DO NOT DELETE
How does the bidding system work?
Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
Can you run a campaign purely on Instagram?
Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.
DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

DO NOT DELETE
Can you approve the ad creatives before going live?

Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. Some businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

DO NOT DELETE
How does the bidding system work?
Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

DO NOT DELETE
Can you run a campaign purely on Instagram?
Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.
DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.

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Credentials



Testimonials

“We’ve worked with Apsos Media for over 5 years and find new ways to collaborate all the time. The level of care they provide is unmatched.”

“Patient, reliable, extremely knowledgeable…what more could you ask for! We certainly couldn’t of gotten where we are heading without them.”

“Apsos has always been very straightforward with us. They share honest opinions about which tactics they believe are working the best and don’t hide when it comes time to change.”

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