Targeted Direct Mail

Focused Mailers Arriving in Front of Your Best Audience.

Use Targeting Technology to Focus Your Mailer Marketing.

Order Your Direct Mail Campaign

Step 1: Determine the best kind of mailing campaign for you.
Step 2: We will gather your website, email, and company information.
Step 3: You provide us with your preferred mailing geography and audience.
Step 4: You select a creative or give us some guidance on creating your custom mailer design.
Step 5: We create your mailer and send it out to the right mailboxes.

Bulk Direct Targeted Mail

$1,000.00$20,250.00

Clear

%

70% of consumers say direct mail is
more personal than online interactions.
Source: Small business trends.

%

62% of consumers who responded to direct mail in the past three months made a purchase. Source: Small Business Trends.

%

39% of consumers try a business for the first time because of direct mail. Source: US Data Corporation.

The right creative at the right time can lead to improved branding and actual conversions.

Just the Facts:
Direct Mail Edition

How it Works:

Direct mail operates through the United States Postal Service and allows you to put your marketing material in the mailboxes of potential customers.

You can choose the type of mail you send (postcards, brochures, stuffed envelopes), as well as customize your audience (homeowners, business owners, age range, etc.).

Why Direct Mail Matters?

Although digital marketing has taken the main stage in the modern landscape, many people (especially older folks) still enjoy browsing their physical mail every day.

Besides, marketing is all about positioning. If your competition is relying heavily on digital marketing or tv/radio spots, that means there is less competition in the physical space.

Activate Direct Mail if...

  • You prefer a combination of branding and conversions
  • You like the idea of your logo being in someone’s home, hopefully hanging around for days
  • You have deals, discounts, or services that can really pop at a quick glance
  • You want to create a wider marketing net, combining direct mail with digital marketing
  • You’ve identified a particular neighborhood that is perfect for one of your offers (for example: a community that was all built around the same time and have roofs that are reaching the end of their lifespan)
  • You like to blanket neighborhoods before/during/after your work to reinforce your presence.

Avoid Direct Mail If...

  • You don’t like dud potential (meaning direct mail can sometimes get zero results if the timing is bad or if too many pieces of mail are delivered that day)
  • You have a lot to say about your offer or service and can’t fit it into a small space
  • You care solely about immediate conversions and aren’t worried about long term branding (consider Google Ads instead)

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

DO NOT DELETE
Does Apsos print the mailers in-house?

No, we have 2-3 printers with whom we consistently collaborate. By having multiple printers we can offer a wider variety of mailer campaigns and we can also price shop them against each other, ensuring that our customers are getting a competitive rate.

DO NOT DELETE
Can I pre-approve the mailer design before Apsos sends it?

Yes, you will have the opportunity to tweak and approve the mailer design before it hits mailboxes.

DO NOT DELETE
Can I order multiple drops?

Yes, we often encourage multiple drops (a drop is an instance of mailers arriving in people’s homes). Two-to-three drops is usually considered ideal for reinforcing your message without being annoying.

If you’d like the drops to go to different addresses each time, or if you’d like each drop to utilize a different mailer creative, there will be additional fees.

DO NOT DELETE
Can Apsos design a custom mailer for me?

Yes, our in-house writers and graphic designers are able to create custom pieces for you. There is usually an additional cost associated with this service.

DO NOT DELETE
How long does it usually take for mailers to arrive in mailboxes?

After you order the service, communicate with us regarding your mailing list, and approve your creative, we will ship the order to our printers. From that point it usually takes about two weeks to hit mailboxes.

DO NOT DELETE
Does Apsos print the mailers in-house?

No, we have 2-3 printers with whom we consistently collaborate. By having multiple printers we can offer a wider variety of mailer campaigns and we can also price shop them against each other, ensuring that our customers are getting a competitive rate.

DO NOT DELETE
Can Apsos design a custom mailer for me?

Yes, our in-house writers and graphic designers are able to create custom pieces for you. There is usually an additional cost associated with this service.

DO NOT DELETE
Can I pre-approve the mailer design before Apsos sends it?

Yes, you will have the opportunity to tweak and approve the mailer design before it hits mailboxes.

DO NOT DELETE
How long does it usually take for mailers to arrive in mailboxes?

After you order the service, communicate with us regarding your mailing list, and approve your creative, we will ship the order to our printers. From that point it usually takes about two weeks to hit mailboxes.

DO NOT DELETE
Can I order multiple drops?

Yes, we often encourage multiple drops (a drop is an instance of mailers arriving in people’s homes). Two-to-three drops is usually considered ideal for reinforcing your message without being annoying.

If you’d like the drops to go to different addresses each time, or if you’d like each drop to utilize a different mailer creative, there will be additional fees.

Order Your Direct Mail Campaign

Step 1: Determine the best kind of mailing campaign for you.
Step 2: We will gather your website, email, and company information.
Step 3: You provide us with your preferred mailing geography and audience.
Step 4: You select a creative or give us some guidance on creating your custom mailer design.
Step 5: We create your mailer and send it out to the right mailboxes.

Bulk Direct Targeted Mail

$1,000.00$20,250.00

Clear

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