In 2006 I graduated from Penn State University with a BA in Professional Writing. That program was designed to provide business-based writing experience, more so than normal journalism and literature degrees.

After graduation I got a job with tech startup Classic Wines. Since that time I have worked both full time and as a freelancer with all kinds of online companies.

Early in my online experience I realized the importance of SEO. I attended multiple classes and workshops, catching up on the most innovative methods of the time. From there I combined the technical SEO skills I had garnered and with business building strategies of men like Seth Godin and Gary Vaynerchuk. The result was solid SEO technique with forward looking business modeling.