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Meta (Facebook+Instagram) Ads

A New Audience for Your Services

Introduce yourself to new audiences and keep your brand “top of mind” so that you become the first company they call.

Order Your Meta Ads Campaign

Step 1: Fill out your desired ad spend. We combine that with our management cost. That’s it, no hidden or additional fees.

Step 2: We will gather your website, email, and company information. We will also coordinate with you to gain access to any existing Facebook and Instagram pages you manage.

Step 3: We create ads using your preferred offers or services and set up some targeting to gain exposure to the best possible audience.

Meta Ads Campaign Management (Old)

From: $550.00 / month

(Monthly Management + Desired Ad Spend)

Clear
21% job growth

Smart Tracking Phone Numbers

Tracking phone numbers for your marketing campaigns that provide call recording, AI call scoring, and sales reporting.

Your Ideal Audience is Spending a Lot of Time on Facebook.

%

of Baby Boomers actively use Facebook. Source: Statista.

%

of Generation X actively use Facebook. Source: Statista.

%

of internet users with $100k+ income use Facebook, Source SproutSocial.

When people are on Facebook, they are using their “social brain”, which means they are more receptive to ideas, creative ads, and brand offers.

Just the Facts:
Meta Ads Edition

How They Work:
Meta ads operate on a bidding system similar to Google Ads. You set a maximum budget and then we optimize your ads to show up in front of your best targeted audience. When the ad receives a click/interaction, you are charged for the interaction. Ads can come in the form of images, video, or forms. Ads show up in Facebook sidebars, social feeds, and (if desired) on Instagram.

Why They Matter?
Love it or hate it, Meta is a titan in terms of attention. Lots of eyeballs hit Facebook and Instagram every day and the audience most service companies are interested in (homeowners, stable income, family, etc.) are amongst the most engaged and active on the platform.

What Makes Our Service Special:
We start by doing some custom analysis of your audience. Using your core services, competitors, and desired conversions, we figure out who is mostly likely to engage with your offer. Then we create a variety of custom creatives, both imagery and video, to achieve your desired result (views, form fills, etc.) We manually execute ad approvals in order to avoid common ad rejections and problems.

We then do monthly analysis on ad performance and change our scripts and images to optimize the campaign.

Activate Meta Ads If...

  • You are interested in a combination of immediate sales and long-term branding
  • You need trackable data that shows clicks, page likes, and phone calls
  • You have an attractive website or active Facebook page you can guide people toward
  • You’ve got a specific service or offer you want to put in front of potential customers

Avoid Meta Ads If...

  • You have a budget less than $500 a month
  • Your website is very old or non-existent and you don’t want to create a Facebook page
  • You care about immediate conversions and aren’t worried about long term branding (consider: Google Ads instead)

Service Deep Dive

Curious about the finer aspects of this service and how it delivers value? Investigate below!

DO NOT DELETE
How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally, marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

DO NOT DELETE
Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.

DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
DO NOT DELETE
How does the bidding system work?

Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.

When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.

DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
What does Apsos need to access when running a campaign?

In an ideal scenario you would be able to grant us access to three things:

  • Your website (so we can adjust your landing pages)
  • Your Facebook fan page
  • Your Facebook business manager page

Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.

DO NOT DELETE
Can you run a campaign purely on Instagram?

Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.

DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
DO NOT DELETE
Is this different than Facebook Page Management?

Yes. Facebook Ads tend to show up in potential customer’s social feeds and sidebars regardless of if they are a fan of your brand. That makes ads good at reaching out to new potential customers. However, you can also technically boost posts from your page out to new potential audiences so the lines are somewhat blurred. The major difference is that with Facebook Ads we do not create routine content on your page. If you are interested in having us manage your page and create routine content for, please check out Facebook Page Management service.