The scope of marketing has changed in the past few years. It used to be that a solid commercial and billboard marketing campaign would be all you needed. Now, in the online world, things are a bit more complex.
Marketing online is a matter of developing a core company message, making sure the company lives it from top to bottom, and then helping users find out about you.
The days of unapologetic pushing are over. Now, customer service and interaction is more important than ever.
The Tools of Marketing
The following are some of the areas that I can help with business marketing:
- Company Message and Logo
- Overall Mission Establishment
- Website Content and User Retention
- Email Campaigns
- Newsletter Campaigns
- Press Releases
- Social Media Connection
- Reputation Management
While “marketing” as a broad term tends to intermingle with the other services offered on this website, it’s important to recognize it’s continued impact on how a company appears in the eyes of it’s potential customers.
Improved Online Brand Presence
A focus on marketing will help develop your online brand presence. A strong and credible voice on the web will be more likely to reach potential customers and increase business.
That voice should speak the right message to spread awareness of your brand. I will help you decide how you want to be perceived and the type of reputation that will be best for the business.
Once we develop a brand for your company, I will create a marketing approach and identify which tools will most effective for your audience. Choosing the right outlets for your marketing content (website, email campaign, newsletter, social media site, press release, ect.) is important to make sure your message finds the right people.
In addition to reaching potential customers, I will create marketing content that promotes a positive online presence and builds credibility. When the audience finds your company to be a reliable and helpful source of information, they are more likely to choose you when they need your goods or services.
If you’d like to discuss ways in which I might be able to assist with your companies marketing, reach out to me here.