For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
The value of social media is one of the hottest debated topics of our modern marketplace.
Can talking on Facebook and Twitter really lead to more conversions?
I personally believe that social media cannot be used in place of a true website presence. Having a high quality website can both impress and retain customers in a way unequaled by any social website.
That being said, underestimating the context that can be built via social media is a big mistake that ignores the trends of user behavior.
Think of it this way – websites like Facebook, Twitter, Yelp, Etc provide a rare opportunity to reach out to clients and build relationships with them. Companies can now help, understand, and retain customers in a very personal way (if they have the energy and dedication to do it).
How I Help With Social Media
I can help build a social media campaign from the ground up, starting with getting the proper profiles built and connected to your mainstay website.
From there, I can help create consistent marketing logos and messages that help users stay in tune with you no matter where they like to spend their online time.
Finally, I can utilize my background in professional writing and communication to build a voice for the company the engages users and consistently prompts interaction.
If you’d like to learn more about how social media can add to your online brand, contact me here.