Approve Your Accrual
Marketing Package

with HVAC Distributors and Apsos Media

Use this page to provide approval of your proposal.

Approve Your Campaign Below:

About Your Accrual Program

Curious about the finer aspects of this service and how it delivers value? Investigate below!

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What is Accrual Marketing?

Accrual Marketing is a reward program for distributor partners. As you make purchases your distributor banks a percentage of that, similar to credit card points. HVAC Distributors will calculate accrued budget throughout the year and you can redeem that money. One important note for accrual campaigns is that they always involve co-branding on your marketing materials. That means your manufacturer will get some space on your mailers, ads, landing pages, etc.

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How Do I Find My Accrual Budget?

You’ll want to reach out to your territory manager in order to discuss your accrual rate and budget available.

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Can I Review The Mailers or Ad Creatives Before They Are Published?

Yes, before our mailers go out or ads go live you’ll have an opportunity to review them and make sure they match your company’s identity.

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Who's Eligible for Accrual Campaigns?

Dealers that have active relationships with distributors and manufacturers may be eligible for campaigns. The specific amount of money you can redeem will depend on your accrual rate (the amount of products you sold last year) and any special funding being done by your manufacturers.

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Which Campaign Type is Right for Me?

If you’re purely interested in increasing sales right now, go with a lead generation campaign. If you already have steady leads but want to increase the overall awareness of your company, go with a branding campaign.

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Can I Use Accrual Funds For Any Type of Marketing?

No, the manufacturers have strict guidelines in terms of types of campaigns they will approve and how we approach them. The co-branding has to be to their specifications. That being said, if you are unsure if a particular tactic could apply to your marketing don’t be afraid to ask. We’ll investigate for you.