For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the branding of your company speaks to people on a deeper level.
Since consumers have become more wary about the internet and its advertisements, you can no longer rely on only the logo and design of your company. People are now looking for more personal connections with companies.
Since this doesn’t come down to a certain algorithm or science, it can be a bit tricky for companies to execute successfully. We put together a few tips that you can use to convey your company’s voice to your clients and potential customers.
Know your audience
This is the first step to take to brand your company. Think about it: in order to connect with someone or something, you need to find common ground. The connection can come through your values, beliefs, or even liking the same music or hobbies.
This research should go deeper than simple demographics such as age and income. Although you can use these simple statistics to start your research, you will need to delve into the interests, values, and beliefs of your audience. This will help you connect with your target audience on a personal level.
Think of your brand as a person
Each person is different. We all dress differently, respond to situations differently, etc. By thinking of your brand as a person, you will be able to differentiate your company from other companies and design it accordingly. There are endless factors that combine to make a person’s character, and the same should be true for your brand.
Consistency is important with many different aspects of a brand. It adheres to the trust that your audience is looking for: they want to trust that the information that they are receiving from your company is true and stable.
Staying consistent with social media and a blog is a great way to reinforce this. Simply having recent content on your company’s social media platforms lets your audience know that you’re active and professional. Think back to the last time you looked up a company on Facebook or Twitter and they hadn’t posted anything in 2 months. It doesn’t look good, right? Even if the content you’re posting isn’t mind-blowing or incredibly valuable, it still shows your audience that you’re there to connect and engage.
Consistently blogging is also a key to strengthening your brand. Blog posts provide value to customers, and they can also help you reach potential customers. However if you start a blog, you need to make sure you keep the consistency. Again, seeing a blog link without recent blog posts doesn’t look good to customers. If you provide the platform for a blog, you need to deliver the content. If you can’t be held accountable for keeping up with the content.
Customer service and engagement
Since you’re trying to connect with your audience, it is important that they feel like they are heard. Customer Service gives your company the perfect opportunity to speak with customers and hear their voice.
Along with customer service, keeping up with engagement on social media is vital. Again, your customers want to know that they are heard.
If you truly believe in what you’re selling and what your company stands for, you should have fun and get creative with it. Your genuine interest and passion for your company will shine through your band and your audience will be able to see it.
Again, instead of trying to find the perfect algorithm for your overall branding, make sure to be creative and think outside the box.