For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Businesses are always looking for ways to connect to their audience. Luckily, Snapchat has made this work a little easier for them. It provides a fun and engaging experience that targets a younger audience.
Snapchat has taken the social media world by storm. Creator Evan Speigel originally started it in 2011 going by the name “Picaboo.” The app grew at an incredible rate, climbing to over 20 million snaps every day in just one year. It was initially used as a social app to connect friends by sending pictures that would disappear seconds after.
Over the years, Snapchat added many different features including (sponsored) geofilters, Stories, and Discover. Snapchat has obviously gained a ton of traction over the years, especially with teenagers. Snapchatters now watch over 10 billion videos per day, which is more than a 350% increase since 2015.
Snapchat is a tool that you can easily integrate into your marketing efforts. It only takes one employee to post snaps and keep the audience updated. Thanks to the evolution of Snapchat advertising, there are now more ways reasons than ever to advertise your business on this platform
Provide “behind the scenes” access to your audience
You can use Snapchat to keep the your audience in the loop about anything from special events to fun things around the office. By snapping a video of an event and posting it to your business’ Story, you are allowing viewers to gain 24 hours of “access” to this event through video.
This means that people who were unable to attend the event will get to see it, and people who attended the event get to see it through a different perspective. This can work in your favor to draw attention to your business and increase intrigue.
Keep followers on their toes
Snapchat can also be used to keep the [your] audience up-to-date on special promotions going on in the business. Want to spread the word about that huge 20% discount you’re offering? Post it on Snapchat! Or you can post teasers such as: “Stay tuned for a great deal we have for you (winky face)” to keep followers checking your social media accounts.
It’s important to be creative with the execution of this and keep it visually appealing. If you keep your posts interesting, people will want to see more of it!
“Filter” your way to new clients
There are many different options for putting your business on Snapchat. They offer a variety of geofilters that can advertise your business’ name out to a specific geographic location. If you’re on a tight budget, this could be a great option for your business. These filters can cost as little as $5 (for 20,000 square feet). This is a great first step for smaller local businesses to put their name out to the community and gain some interest.
There are also higher-budget options for businesses who are able to spend the money to advertise to a larger audience. These options are mostly in the $200,000-$500,000 range and include nation-wide geofilters, sponsored lenses, and snap-ads.
Unfortunately, there’s not much of a middle ground when it comes to Snapchat advertising costs. You can find more information on pricing and different options on this Wall Room Media post http://wallaroomedia.com/snapchat-advertising-cost/
Snapchat also offers a list of partners to work with to create the perfect campaign for your business https://www.snapchat.com/ads/partners/
Overall, Snapchat is a great addition for almost any business. Bringing new social media platforms into a business can sound intimidating, but Snapchat has proven to be a great tool to work with. Snap your way into a successful business campaign!
Go to https://www.snapchat.com/ to explore more options and start your business’ Snapchat experience.