Facebook Page Management.
Keep Your Brand in Front of Your Audience Every Week.
The key to great branding is consistency. Our team will create interesting, educational, or entertaining content for your brand every week in order to keep your audience engaged.
Begin Your Facebook Page Management
Step 1: Tell us your preferences for the kind of content and creatives you’d like to see.
Step 2: We will gather your website, email, and company information. We will also coordinate with you to gain access to any existing Facebook pages you manage.
Step 3: We create Facebook page posts using your preferred creatives and periodically boost posts to increase your audience.
Facebook Page Management
$500.00 / month
Your Ideal Audience is Spending a Lot of Time on Facebook.
%
of Baby Boomers actively use Facebook. Source: Statista.
%
of Generation X actively use Facebook. Source: Statista.
%
of internet users with $100k+ income use Facebook, Source SproutSocial.
When creatives are done properly people enjoy interacting with their preferred local businesses.
Just the Facts:
Facebook Page Management
How It Works:
Every company can have their own dedicated page on Facebook. You can then draw a local audience to “like” and “follow” your page. If that audience routinely engages with you, your brand will show up on their social feed more often (meaning you will continue to have excellent brand exposure over time).
Every company can have their own dedicated page on Facebook. You can then draw a local audience to “like” and “follow” your page. If that audience routinely engages with you, your brand will show up on their social feed more often (meaning you will continue to have excellent brand exposure over time).
Why Facebook Matters:
Love it or hate it, Facebook is a titan in terms of attention. Lots of eyeballs hit Facebook every day and your audience spends a lot of their downtime there. When done right your Facebook posts can entertain or educate your audience, adding value and making your brand stick in their minds when it comes time to call for service.
Activate Facebook Page Management If...
- You prioritize long term branding and building an audience
- You don’t have the time or staff to create regular content yourself
- You eventually want to push sales, deals, or products to your audience
- Your company values community engagement
Avoid Facebook Page Management If...
- You or your staff enjoy creating content yourselves
- You want to post controversial, religious, or political material on your business Facebook page
- You care about immediate conversions and aren’t worried about long term branding (consider Google Ads instead)
Service Deep Dive
Curious about the finer aspects of this service and how it delivers value? Investigate below!
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How does the bidding system work?
Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.
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What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
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Can you run a campaign purely on Instagram?
Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.
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How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
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What does Apsos need to access when running a campaign?
In an ideal scenario you would be able to grant us access to three things:
- Your website (so we can adjust your landing pages)
- Your Facebook fan page
- Your Facebook business manager page
Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.
DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
DO NOT DELETE
How does the bidding system work?
Facebook Ads works on a pay-per-click or pay-per-impression basis. A click is when someone actually visits your website by clicking on the ad. An impression is when your ad shows up on someone’s feed but they do not interact with it. So if you pay-per-impression, it doesn’t matter if they click or not – you are paying. Generally marketing companies will run pay-per-impression if they want to make their numbers look impressive (“we got you 50,000 impressions!”). Of course, that is irrelevant compared to actually getting people to convert into customers.
When you activate a pay-per-click campaign you can determine how much you are willing to pay for every click. Facebook then compares your bid to other people in your area bidding on the same target audience. If you are bidding more you will likely show up more frequently.
DO NOT DELETE
How Does Apsos track results?
Facebook Ads have inherently useful statistics right on their interface but we like to take it a step further. We prefer to install tracking pixels to follow the users behavior as they click on the ad and experience your website (if the campaign is designed to land in your website). We also prefer to integrate a tracking phone number so that we can record phone calls coming in specifically from this campaign.
DO NOT DELETE
What kinds of conversions does Facebook offer?
Unlike Google Ads we can encourage different kinds of user behavior when using Facebook Ads. The first and most obvious is website visits. If we have a particular offer and want users to learn more then we can have the ad lead to the website. Alternatively, we might choose to build up your fan base and push users toward “liking” your page. In certain situations, we can also create submission forms that live entirely on Facebook, increasing potential conversions because the potential customer can sign up right from their Facebook feed.
DO NOT DELETE
What does Apsos need to access when running a campaign?
In an ideal scenario you would be able to grant us access to three things:
- Your website (so we can adjust your landing pages)
- Your Facebook fan page
- Your Facebook business manager page
Many companies don’t even realize that business manager pages exist within Facebook, so it’s possible you’ll need to work with our team in creating one. Don’t worry – it doesn’t take long and we can get it done with you in a single phone call or email chat session.
DO NOT DELETE
Can you run a campaign purely on Instagram?
Most of our clients get better results when running ads on Facebook or Facebook + Instagram, but it is possible to focus purely on Instagram if you think it makes sense for your campaign or audience. You can ask us more about this as you sign up for the Facebook service.
DO NOT DELETE
Can you approve the ad creatives before going live?
Yes, it is our standard procedure to show you ad creatives before launching campaigns. We like to make sure our ads represent the tone and writing style of your company. So, businesses like to be very formal, while others are more casual and friendly. Some even dip a toe in the waters of humor and memes.
Begin Your Facebook Page Management
Step 1: Tell us your preferences for the kind of content and creatives you’d like to see.
Step 2: We will gather your website, email, and company information. We will also coordinate with you to gain access to any existing Facebook pages you manage.
Step 3: We create Facebook page posts using your preferred creatives and periodically boost posts to increase your audience.
Facebook Page Management
$500.00 / month
