For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
No matter how many creative tactics a company develops, if they don’t have great content the search engines won’t love them and users won’t stay to listen.
Superior content is the lifeblood of any successful website. My professional background in writing and presentation gives me an edge in the creation process.
Anchor and Renewable Content
When dealing with content, there are two important perspectives – anchor and renewable. Anchor content is that which appears on your most critical pages. This is the writing and video that users will see most frequently. It’s also the material that you’ll want to line up with your core SEO strategy.
Renewable content like blogs and press releases provide new and interesting reasons for visitors to make your site a part of their online routine. Furthermore, augmenting content consistently built provides you the key to succeeding at “long tail” traffic.
If you’d like to learn more about how I can help you with content, reach out to me here.