Activate Your Co-Op
Marketing Package
with Apsos Media
Maximize your marketing dollars with just a few clicks! Build your custom co-op marketing package and select the services that will keep your phone ringing and build your brand.
The Benefits of Your Co-Op Marketing Campaign
Improved Branding
Marketing tactics like Facebook Ads and direct mail create more visibility for your brand in key geographic areas.
Increased Leads
Phone calls and form fills are the lifeblood of any business. Our tactics ensure you are front and center for new leads.
Reimbursement
Your distributor provides accrued budget which you can redeem for partial reimbursement for ad spend.
“Prove It” Reporting
Never be left guessing which of your tactics is effective. We provide pdf reports that show key results like phone calls.
A Complete Marketing Strategy Right Out of the Box
Google Ads and Google Local Services
Google Ads and Google Local Services are pro-active marketing tactics that we use to get your company in front of actively searching customers.
You Receive:
- Custom keyphrase development to aim at your preferred services
- Geo-targeting to hit people in specifically valuable geographic areas
- Custom landing page suited for co-op manufacturer branding
Facebook Ads
Facebook Ads are perfect for branding. We develop unique images and videos and share them with everyone in your area.
You Receive:
- Custom image/video ad development
- Geo-targeting to hit people in valuable geographic areas
- Ad rotation to keep your message fresh
- Ads that can lead to your website for additional exposure
Targeted Direct Mail
Direct mail balances the digital campaigns and hits a target audience that might not interact with other marketing tactics.
You Receive:
- Custom direct mail design co-branded with you and your manufacturer
- Geo-targeting to hit people in valuable geographic areas
- Strategic audience targeting for single family homes, 8+ years old, and other useful targeting variables.
All campaigns subject to terms of service and privacy policy.
Let’s Activate Your Turnkey Plan
About Your Co-Op Program
Curious about the finer aspects of this service and how it delivers value? Investigate below!
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What is Co-Op?
Co-op (or cooperational funds) is a reward program for distributor partners. Co-Op is money set aside to assist in your annual marketing. Generally speaking, distributors and/or manufacturers will match a certain amount of spend every year depending on your sales. One important note for co-op campaigns is that they always involve co-branding on your marketing materials. That means your manufacturer will get some space on your mailers, ads, landing pages, etc.
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How Do I Find My Co-Op Budget?
You’ll want to reach out to your territory manager in order to discuss your accrual rate and budget available.
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Can I Review The Mailers or Ad Creatives Before They Are Published?
Yes, before our mailers go out or ads go live you’ll have an opportunity to review them and make sure they match your company’s identity.
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How are Fees Calculated for Running Co-Op Campaigns?
We have standard set management fees depending on the service. For most ad campaigns it runs between $300-$500 monthly for management. We also process an 8-10% additional fee for managing the logistic aspects of processing co-op, including proposal building, pre-approval management, campaign documentation, and campaign submission. These processes are customized to your distributor and manufacturer.
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Who's Eligible for Co-Op Campaigns?
Dealers that have active relationships with distributors and manufacturers may be eligible for co-op. The specific amount of money you can redeem will depend on your accrual rate (the amount of products you sold last year) and any special funding being done by your manufacturers.
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Which Campaign Type is Right for Me?
If you’re purely interested in increasing sales right now, go with a lead generation campaign. If you already have steady leads but want to increase the overall awareness of your company, go with a branding campaign.
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Can I Use Co-Op Funds For Any Type of Marketing?
No, the manufacturers have strict guidelines in terms of types of campaigns they will approve and how we approach them. The co-branding has to be to their specifications. That being said, if you are unsure if a particular tactic could apply to co-op don’t be afraid to ask. We’ll investigate for you.
