For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Social Media
How to Create Content Like GaryVee
By now we all know that in order for a business to have any foothold on the internet it needs to be creating content. The content can really be anything, a blog, podcast, video series on YouTube, even a strong social media presence can drive huge amounts of sales....
How to use IGTV (Instagram TV) for your Small Business
Surprise, surprise, there is a new social media platform out there that everyone is talking about. It feels like every couple of months a new app comes on the market that everyone jumps on before forgetting about it before the weather changes, but we think that this...
9 Social Media Marketing Myths
Social media has become an essential marketing tool used by businesses everywhere. It has given companies many substantial benefits, including the ability to speak directly to customers in innovative ways from an increasing number of platforms. However, many companies...
How to Integrate Snapchat into Your Business
Businesses are always looking for ways to connect to their audience. Luckily, Snapchat has made this work a little easier for them. It provides a fun and engaging experience that targets a younger audience. Snapchat has taken the social media world by storm. Creator...
How to Build a Facebook Community from Scratch
Building a community of followers on Facebook is not as easy as it seems. Maybe you’re just starting your business and people don’t know about you yet, or maybe your business is doing well but lacking a sufficient social media audience. Either way, engagement is an...