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Through steady growth and a desire to innovate, B&L Ott was able to solidify their position in the market and acquire two other HVAC companies, expanding their territory and customer base. Although operating in a competitive market, the company continues to lead the regional HVAC market.
How did Apsos contribute to their success?
Relevant Google ads with exclusive seasonal offers provided B&L Ott with an average of 68 leads a month. The average cost per lead was only $15. Research by WordStream shows the average cost per conversion for HVAC Companies is between $60 – $70.
Being at the very top of search engine results really does make a difference! By Google Local Services management we realized an average of 38 leads a month for an average of only $30 per lead.
Many consumers find direct mail more personal than online interactions. Our cost-effective branded campaigns have substantially contributed to the growing customer base of B&L Ott.
By targeting the right audience at the right time, our Facebook campaigns delivered the company an average of 28 leads per month, at $50 per lead.
A website is the cornerstone of a brand and is a critical step in building trust with potential new customers. Our redesign of the B&L Ott website helped improve customer interest, retention, and SEO performance.
Did you know vehicle wraps generate an average of 30,000-70,000 impressions a day? Our design generated a professional look and strong brand visibility within the local market. Free advertising wherever staff members drive off to!
“We had a reputation, now we have a brand. I was incredibly skeptical when we started, but I have been blown away by the results. They understand the complex needs of a small business.”
We can help you grow your company! Reach out for a free consultation, tell us about your company, any challenges you are facing, and how you want to grow. Together we’ll create a path forward matching the right steps to meet your goals.
