For this installment of “Meet Apsos” we moved mountains, crossed oceans and traveled halfway around the globe to gain exclusive access to the man himself: Apsos Media’s founder and CEO, Matthew Apsokardu. Okay okay, so the whole mountains and oceans thing is...
Visual appeal online is now an essential aspect to any business. The content will be seen on social media accounts, your website, and almost anywhere your brand is seen on the internet. It’s especially important in the early stages of a business when trying to attract new clients and draw an audience.
Although this is vital to your business’ success, you may not have the knowledge or financial resources you need to create the type of graphic content for your accounts. In order to produce this content, you would either need to do it yourself or hire a graphic designer.
Graphic design can sound overwhelming, and it can get pretty intense when it needs to be. However it can also be simple enough for early stage entrepreneurs to create unique content to use online.
There are tons of different websites you can use to create images online. Some of these websites are free, and some require a monthly fee. You can also choose if you want to download software or simply use the website to create images straight from your internet browser.
Canva is an excellent site to use for quickly creating images. It allows you to create images with large text on top of an image, layer graphic elements, and upload your own photos to use in graphics. There is no software that needs to be downloaded, and it’s incredibly easy to use.
In addition to sites like Canva, there are also plenty of sites out there that offer copyright-free images. These images are free for commercial use and can be extremely helpful throughout your designing process.
There are a few things to keep in mind while beginning your entry-level graphic design journey:
Don’t look at your finished product for too long at one time.
When you stare at something you created for hours at a time, things will start to look out of place and you will question it too much. It’s better for you to create it, take a break and exit out of it, and then come back to it later. Or you could create it and have another person take a look at it.
Keep it simple.
This especially applies to people who are just beginning to work in graphic design. If you try to cram too many things into one image, it will become overcrowded and the message of the image will get lost. Embrace the negative space.
Take advantage of copyright-free image sites.
You can incorporate these images into your designs instead of having an all-out photo shoot of your own. Use these free resources to take your designs to the next level, Pixabay and Unsplash are two examples.
Choose your fonts wisely.
Again, you want your audience to be able to read the message text on the image. It sounds obvious, but people tend to get carried away when they see a cute and curly font that they want to use. Just make sure it’s legible!
Create a list or catalogue of all of the images you deem successful.
Inspiration from a larger company can play a huge role in your success. Create a document or print out book of all of the designs that you deem successful. Look back at these designs when you get stuck and need some inspiration.
Practice makes perfect.
As if you haven’t heard this enough throughout your life. But it’s true! Find what works for you, and what doesn’t. The more you practice you get in, the more comfortable you’ll be when you need to create a design on the fly.
Use the internet as your main source of information.
Google is your best friend. Got a question or can’t figure out how to do something? Google it! Odds are somebody somewhere has written an article about it and can answer your questions on how to accomplish a specific task.
Graphic design is a skill that will be developed over time with practice. There are enough resources out there to make it viable for anyone with a working computer and internet access.