• Site conceptualization and construction from scratch
• Redesign of primary company logo
• Full SEO planning and implementation
• Development of audience reachout strategy
• Integration of blog technology
• Coordination of existing financing services
• Development of marketing gameplan, including web and print materials
• Creation of truck wrap imagery
Worcester Heating and Air Conditioning was a company with solid infrastructure and service that needed an online presence to match its professional polish. We started from the beginning, redesigning the color scheme and aesthetic of the logo. From there, we brainstormed an overall appearance for a newly designed website focusing on desired conversions and aesthetic impact.
After completion of the website we continued work to develop matching marketing materials, including both web and print content.