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How to Design for a Particular Target Audience

Design can be a tricky thing. For some people, it comes naturally. For others, it takes a bit more focus, trial and error, and research. Research is especially important when it comes to [...]

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How to Define Your Target Audience

Defining your target audience is a crucial step in marketing. It allows us to find our particular  customers that are not only willing, but excited to buy our products. However it is oftentimes [...]