9 Social Media Marketing Myths

Social media has become an essential marketing tool used by businesses everywhere. It has given companies many substantial benefits, including the ability to speak directly to customers in [...]

How to Successfully Brand Your Business

Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the [...]

What is Branding?

This sounds like an obvious question, right? People seem to know the general gist of the term, but terminology can get a little lost along the way. The definition of branding is commonly used [...]

Why Your Company Needs a Modern, Optimized Website

Almost every company has a website nowadays. From small town restaurants to huge online businesses such as Amazon, the world is beginning to understand that the internet is an absolutely [...]

Common Web Design Mistakes

Website design is no easy task. Designing for your audience requires strategy, research, and some trial and error. There is no perfect science on how to design the perfect website. However there [...]

Guide to a Great Landing Page

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin For those of you that don’t know, a landing page is a web page that serves as an entry [...]

How to Design for a Particular Target Audience

Design can be a tricky thing. For some people, it comes naturally. For others, it takes a bit more focus, trial and error, and research. Research is especially important when it comes to [...]

How to Define Your Target Audience

Defining your target audience is a crucial step in marketing. It allows us to find our particular  customers that are not only willing, but excited to buy our products. However it is oftentimes [...]

6 Web Design Trends We Love

With each new year comes great new web design trends. 2017 has provided us with eye-catching designs that convey information with style and sophistication. Here are our six favorite trends that [...]

When to Redesign Your Website

The internet is constantly evolving which means as businesses, we need to keep up with it. Website redesign is something your business needs to pay attention to; whether that means minor changes [...]

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